Brand and Marketing


Across your business !

What motivated me to start my business?
Why does the company exist?
How do we contribute to the world?
What is the story behind my business the customer should know?
Building a brand doesn’t stop with creating a logo or slogan, or even with your brand launch.
Your brand needs to exist on website.
The marketing materials you produce.

Our Creating Brand Steps

Your target

Google your product or service category and analyze the direct and indirect competitors that come up.
Check subreddits that relate to your customers and eavesdrop on their conversations and product recommendations.
Talk to people who are part of your target market and ask them what brands they buy from in your space.
Look at the relevant social media accounts or pages your target audience follows and are receptive to.
Go shopping online or offline and get a feel for how your customers would browse and buy products.

Pick your focus

Your unique value proposition is the one thing you’re competing on. Find it, go in on it, and make it a part of your brand’s messaging.
Alternatively, if the company you want to start has a cause at its core
(e.g., if you’re starting a social enterprise),
you can also write this out as a mission statement that makes a clear promise to your customers or to the world.

Business name

Make up a word, like Pepsi.
Reframe an unrelated word,likeApple for computers.
Use a suggestive word or metaphor, likeBuffer.
Describe it literally (caution: easy to imitate),like The Shoe Company.
Alter a word by removing letters, adding letters, or using Latin endings, likeTumblr (Tumbler) or Activia.
Create an acronym from a longer name,like HBO (Home Box Office).
Combine two words: Pinterest (pin + interest) or Snapple (snappy + apple)

Your slogan

Stake your claim. Death Wish Coffee: “The World’s Strongest Coffee”
Make it a Metaphor. Redbull: “Redbull gives you wings.”
Adopt your customers’ attitude. Nike: “Just do it.”
Leverage labels. Cards Against Humanity: “A party game for horrible people.”
Write a rhyme. Folgers Coffee: “The best part of waking up is Folgers in your cup.”
Describe it literally. Aritzia: “Women’s fashion boutique.”

B2C Marketing Strategies​
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    Social Networks and Viral Marketing
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    Paid Media Advertising
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    Internet Marketing
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    Email Marketing
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    Direct Selling
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    Point-of-Purchase (POP) Marketing
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    Co-Branding, Affinity, and Cause Marketing
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    Conversational Marketing
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    Earned Media/PR
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B2B Marketing Strategies
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    Content Marketing
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    Inbound Marketing
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    Social Media Marketing
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    Search Engine Optimization
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    Search Engine Marketing / PPC
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    Account Based Marketing (ABM) and Retargeting
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    Earned Media and PR
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    Referral Programs
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    Industry Events
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    Conversational Marketing
Other Services

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