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BRAND ACTIVATION,
STRATEGY,
CORPORATE IDENTITY,
SOCIAL ADS, SOCIAL GUIDE
Across your business !
What motivated me to start my business?
Why does the company exist?
How do we contribute to the world?
What is the story behind my business the customer should know?
Our Creating Brand Steps
Your target
Check subreddits that relate to your customers and eavesdrop on their conversations and product recommendations.
Talk to people who are part of your target market and ask them what brands they buy from in your space.
Look at the relevant social media accounts or pages your target audience follows and are receptive to.
Go shopping online or offline and get a feel for how your customers would browse and buy products.
Pick your focus
Find it, go in on it,
and make it a part of your brand’s messaging. Alternatively,
if the company you want to start has a cause at its core (e.g., if you’re starting a social enterprise), you can also write this out as a mission statement that makes a clear promise to your customers or to the world.
Business name
Reframe an unrelated word,
likeApple for computers.
Use a suggestive word or metaphor, likeBuffer.
Describe it literally
(caution: easy to imitate),like The Shoe Company.
Alter a word by removing letters,
adding letters, or using Latin endings,
likeTumblr (Tumbler) or Activia. Create an acronym from a longer name,like HBO (Home Box Office).
Combine two words: Pinterest (pin + interest)
or Snapple (snappy + apple)
Your slogan
Death Wish Coffee:
“The World’s Strongest Coffee” Make it a Metaphor.
Redbull: “Redbull gives you wings.”
Adopt your customers’ attitude.
Nike: “Just do it.”
Leverage labels.
Cards Against Humanity: “A party game for horrible people.”
Write a rhyme.
Folgers Coffee: “The best part of waking up
is Folgers in your cup.” Describe it literally.
Aritzia: “Women’s fashion boutique.”
B2C Marketing Strategies
Social Networks and Viral Marketing
Paid Media Advertising
Internet Marketing
Email Marketing
Direct Selling
Point-of-Purchase (POP) Marketing
Co-Branding, Affinity, and Cause Marketing
Conversational Marketing
Earned Media/PR
Storytelling
B2B Marketing Strategies
Content Marketing
Inbound Marketing
Social Media Marketing
Search Engine Optimization
Search Engine Marketing / PPC
Account Based Marketing (ABM) and Retargeting
Earned Media and PR
Referral Programs
Industry Events
Conversational Marketing
Other services
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