We provide premium electronic services
Websites, Graphics,
Video Production, Brand and Marketing.
From Egypt and Holland.


Roxy, Cairo, Egypt
Dokki, Giza, Egypt
Seweg, Amsterdam, Holland

Brand & Marketing
  /    /  Brand & Marketing

Brand and Marketing


Brand activation is an event, campaign, or any interaction through which a company drives customer actions. This technique aims to generate brand awareness, build lasting relationships with the target audience, and develop customer loyalty.


A branding strategy is the long-term plan to achieve a series of long-term goals that ultimately result in the identification and preference of your brand by consumers.


The aim of a corporate identity is to make a company distinctive and better able to clearly differentiate itself from competitors. The concept of a corporate identity must be well planned and strategically implemented.


Social advertising is the process of creating and deploying clickable ads to reach target audiences. You can reach them through social media platforms, messaging apps, news feeds, and even outside apps and websites. Companies use social advertising campaigns to build brand awareness, generate leads, and/or capture sales revenue.


Means the social guidelines acceptable to the Bank for carrying out Community Subprojects, Rural Subprojects and Small Town Subprojects, including special provisions for indigenous peoples, as annexed to the Revised Operational Manual

Your brand

Across your business
What motivated me to start my business
Why does the company exist
How do we contribute to the world
What is the story behind my business the customer should know

Google your product or service category and analyze the direct and indirect competitors that come up.
Check subreddits that relate to your customers and eavesdrop on their conversations and product recommendations.
Talk to people who are part of your target market and ask them what brands they buy from in your space.
Look at the relevant social media accounts or pages your target audience follows and are receptive to.
Go shopping online or offline and get a feel for how your customers would browse and buy products.

Your unique value proposition is the one thing you’re competing on. Find it, go in on it, and make it a part of your brand’s messaging.
Alternatively, if the company you want to start has a cause at its core
(e.g., if you’re starting a social enterprise),
you can also write this out as a mission statement that makes a clear promise to your customers or to the world.

Make up a word, like Pepsi.
Reframe an unrelated word,likeApple for computers.
Use a suggestive word or metaphor, likeBuffer.
Describe it literally (caution: easy to imitate),like The Shoe Company.
Alter a word by removing letters, adding letters, or using Latin endings, likeTumblr (Tumbler) or Activia.
Create an acronym from a longer name,like HBO (Home Box Office).
Combine two words: Pinterest (pin + interest) or Snapple (snappy + apple)

Stake your claim. Death Wish Coffee: “The World’s Strongest Coffee”
Make it a Metaphor. Redbull: “Redbull gives you wings.”
Adopt your customers’ attitude. Nike: “Just do it.”
Leverage labels. Cards Against Humanity: “A party game for horrible people.”
Write a rhyme. Folgers Coffee: “The best part of waking up is Folgers in your cup.”
Describe it literally. Aritzia: “Women’s fashion boutique.”

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